Services
Vasta’s expertise is in Sales, Marketing, and Marketing Expansion. Those three equal growth - if your business has ambitious revenue goals to hit, or is looking at new horizons - explore below how Vasta might help!
Sales
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Hire Carmen Magar as an interim Head of Sales or Chief Revenue Officer.
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Thread AI into your sales approach - for example when researching prospects for outbound, augmenting the prospect database at scale or in aspects of performance coaching. Build a custom GPT for messaging, hooks and scripts your team can use to increase their impact.
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Review if you’re targeting the right slice of the market. We will review your current audience, market sizing, your value proposition and impact, and help you implement any changes to segmentation that will increase your conversion and win rates.
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Any B2B company should have a list of customers they target. Setting up this CRM with all the relevant information is something we can help with - or troubleshoot, if the existing lead database doesn’t work.
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A systematic approach to creating fair, motivating and efficient territories for the sales team.
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Ramping up new sales team members is important for success - Vasta can review and improve your process for shorter ramp times and more revenue impact.
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When inbound isn’t enough to hit revenue targets, Vasta can help you design an outbound motion that lets you connect with potential clients in a way that makes them buy. This can include the creation of an SDR team and process.
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In a train-the-trainer approach, Vasta can help make your sales managers be more effective performance coaches, so the team wins - every time.
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When you’re moving at 100 miles per hour and don’t have time to document it all - Vasta can help put together an inviting sales playbook that will engage new and established team members alike.
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Overhaul how your sales team hooks and sinks potential customers with a few well-placed words. Vasta can help you overhaul the value prop and sales scripts by audience and channel.
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Existing customers need to contribute more to your revenue targets? Work with Vasta to explore ways to increase upsell and cross-sell, and to get stellar customer satisfaction ratings.
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Troubleshoot sources of churn and how to stop the outflow of valuable client revenue.
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Need help with something in your Sales org that isn’t listed here? Get in touch!
Marketing
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Carmen Magar can serve as your interim Head of Marketing or CMO.
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Let Vasta coach your Marketing team and leadership on how to accelerate impact in educating and converting prospects by leveraging AI in almost all aspects of Marketing.
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Let Vasta host a Value Proposition Workshop where a cross-functional team discusses what value propsition resonates with what segments - and how to finetune it to maximize your impact on the market and your ability to reach those customers whose problems you solve best.
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Something isn’t working in your Marketing approach, and you’re not sure what? Let us review the strategy, budget and ROI and suggest changes where necessary.
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Develop more impactful products by understanding the market well via user groups, focus group hacks and observations, as well as general market analysis. Launch products that solve acute problems in a way that the target audience immediately understands and values.
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The new launch is just what your team needed on top of anything… or not. When the team is stretched and a new launch has potential to delight AND to disrupt, let Vasta coordinate run point on the Go-To-Market approach.
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When everyone is heads-down, it can be tough to dream up new campaigns. Let Vasta Consulting do it for you, and reach new and existing customers with thoughtful aquisition campaigns.
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Set up digital marketing as a new channel, or optimize your existing digital marketing approach.
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Marketing is magic and math - here’s a way to boost the math side of things, by reviewing the ROI of campaigns but also of various channels, to identify opportunities to be more effective. Establish a process to have this information at the ready in the future.
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Whether it’s battle cards for your sales team, competitive analyses for top management or competitive positioning assets that are customer-facing - Vasta can deliver high quality outputs.
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Let Vasta create customer success stories that your prospects cannot resist connecting to, clicking on and calling you about.
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There are some accounts that are worth a more holistic approach? Let Vasta set it up for you so you score the next lighthouse account or your next enterprise client.
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Need help with something in your Marketing org that isn’t listed here? Get in touch!
Market Expansion
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When you need a cross-functional leader who can corrall members of your team around a new market entry, count on Carmen Magar as an interim GM of your market expansion or international expansion. She’s seen it all!
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Vasta uses a systematic and well-proven approach to figuring out which markets are applicable for your product, and how to prioritize them. Minimize risk by entering markets where you’ll have a high chance of success!
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When will your launch investments break-even in a new market? Is the new market even big enough to warrant all the extra work? Should this be a top priority for the company? Get an estimate of the revenue opportunity to help prioritize market expansion correctly.
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Vasta can create and even coordinate the new market entry playbook so no critical step is missed, and the cross-functional team works together seamlessly to enter a new market.
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Let Vasta localize your product and help you figure out the most cost-efficient way to get your assets translated - not just today, but also in the future.
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Learn how to drive demand in your new market, and let Vasta create a marketing plan to hit the ground running.
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Be clear about the competition that awaits you in the new market so you can position your company accordingly - and take advantage where there’s still some white space!
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Understand consumer or buyer behavior in a market you are less familiar with. Vasta can create a custom report and research around the questions that are really relevant to you and your product or service.
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You need help as you eye new markets? Get in touch, odds are it’s not news to us and we can help.
